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Want more engagement and exposure for posts, more followers and likes for brands? Here is an ultimate guide on how to get on Instagram explore page in 2021.
Updated 2021-03-18 11:23:41 | by Hedy
On Instagram, individuals want to gain popularity, and brands are committed to increasing brand awareness and recognition. Nowadays a lot of brands use Instagram as a marketing channel. But each brand uploads its own unique content, how to stand out from the many brands and maximize your reach?
The answer is to get on Instagram explore page, which is a reliable way to greatly increase the engagement and exposure of your posts, allowing you to gain followers and likes in a short time. Unfortunately, there is no clear way to get you to this page, which has caused extensive discussion on Quora. Don’t worry, here, this article will show you an ultimate guide on how to get on Instagram explore page in 2021.
Before discussing how to get on Instagram explore, let’s first learn what the Instagram explore page and the latest algorithm is.
The Instagram explore page is a super powerful feature for brands, which aims to help individuals and brands gain more engagement and exposure on Instagram. The Instagram explore page is where Instagram manages content for users. Each user will see different content on their discovery page, depending on the posts they like and the people they follow. Simply put, it's a collection of posts that Instagram thinks you might like.
In mid-2019, Instagram revolutionized the Explore page. It released a new discovery page, adding new topic channels, shopping feeds, Instagram stories and dedicated space for IGTV. Instagram's algorithm constantly learns from your behavior on the app, such as what accounts you follow, what posts you like and comment on, what Instagram stories and IGTV content you like to watch. Specifically, the platform hopes to help people more easily discover what they are looking for and what they like.
But how does Instagram decide which posts will appear on the page? That’s decided by their algorithm, and they consider things like:
Posts that people you follow have liked
Posts with high engagement
Posts from accounts similar to ones you already follow
In the world of social media marketing, the Instagram Explore page is like snagging a spot on prime-time TV or a billboard on your target customer’s commute. In simple terms, it gets you face-to-face with your prospective audiences and can earn you a ton of additional organic engagement outside of your follower base. If you can strategically boost your presence on Instagram Explore, then you can get more free Instagram followers and engagement for your brands, while increasing your opportunity to sell new products, acquire new customers and connect with a wider audience.
After learning what the Instagram explore page is and the benefits of getting on it, we now face a new problem - how to get your post on Instagram to explore page? Not everyone can access the Instagram explore page. Therefore, following these 5 strategies will help you successfully get on Instagram explore page.
Instagram puts the content they think people are most likely to interact with on the Explore page. So, the best way is to figure out what kind of posts they like by identifying your target audience! To make a successful post, you need to make sure that the content you post is both interesting and useful. This is when you can get the most engagement, so your posts are more likely to be recommended on Instagram Explore page. Does your audience prefer videos to pictures? Do they like food posts the most? Do they like interesting content or inspiring content? If you can answer these questions, you have a chance to get your post on Instagram explore page.
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Using hashtags is one of the best ways to get on Instagram explore page. This makes the content not only discoverable by your current followers. Brands with at least one hashtag have more interactions than brands without a hashtag, up to 12.6%. Although hashtags can effectively help users discover their content, they should be used with caution to prevent your posts from becoming over-promoted. At the same time, remember that labels shouldn't just be publicity. You can also combine brand hashtags with locations, hot topics, and interesting phrases, all of which are related to the topic and target audience of your post.
Don't underestimate the power of your captions, which help you bring more engagement, more post likes, and thus increase the chances of getting your post on Instagram explore page. A great caption is an absolutely effective way to encourage followers to participate in your content. If you are interested, you can read: An Ultimate Guide to Instagram Captions to Get Likes
If you post a picture when your audience is most likely to be online, you will receive more comments, likes and comments. This is the key to getting on Instagram explore page, because Instagram’s algorithm regards timeliness as one of the important factors for posts to be seen. Thankfully, figuring out when your followers are most active is not a difficult task. If you have an Instagram business account, you can use some Instagram engagement apps, you will be able to see when your followers are the most active, and then predict the best time for you to post your next post.
As we all know, video is the best performing content in all social media. So it’s no surprise that Instagram is vigorously promoting the IGTV format. Using the IGTV format works well because IGTV has a separate section on the explore page and it is fixed at the top. Creating IGTV content is a good thing for your brands because it is clear that the Instagram algorithm will drive the development of this type of content in the coming years.
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In fact, the reason why people want to get on Instagram explore page is to increase the exposure of their posts and increase followers for individuals or brands. According to the strategies listed in this guide, you can successfully get your post on Instagram explore page. However, it takes time and persistence. For those who desperately need followers, is there an easier way to make it?
Here, we recommend you the best Instagram followers software – GetInsta. Available on Windows, Android & iOS, GetInsta is a sort of coins software to boost Instagram followers, on which you can get free coins by doing some easy tasks and then use them to hack Instagram followers and likes without following.
That’s all about how to get on Instagram explore page in 2021, which will help you get 10k Instagram followers for brands in return. Each method is feasible and you can choose the one that suits your needs best. In addition, we also introduced a simple and convenient way to help you gain followers – GetInsta. If you don’t want to put too much effort into getting on the explore page, Getinsta is also a good choice.
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