The Most Followed Instagram 2020

Who has the most followers in Instagram? Find out the top 20 accounts to see who's in the Instagram hall of fame.

Top 20 Most Followed Instagram Accounts Ranking - Update Daily

Profiles Ranked by Followers on Sun Apr 25 2021

Rank Profile Followers Posts Influence
1 Instagram 388,857,944 6,703 0.13%
2 Cristiano Ronaldo 270,802,196 3,023 2.00%
3 Ariana Grande 227,358,069 4,767 2.10%
4 therock 224,388,977 5,613 0.28%
5 Kylie 221,557,813 6,668 2.89%
6 Selena Gomez 216,950,443 1,725 1.35%
7 Kim Kardashian West 210,786,764 5,446 1.43%
8 Leo Messi 191,776,357 690 2.30%
9 Beyonce 169,614,740 1,965 1.09%
10 Justin Bieber 167,257,739 6,204 0.90%
Rank Profile Followers Posts Influence
11 National Geographic 156,515,603 24,597 0.17%
12 Kendall 156,328,144 2,935 3.34%
13 Taylor Swift 151,137,524 493 1.73%
14 ene10ta Erre neymarjr 147,583,668 4,922 0.87%
15 Jennifer Lopez 147,164,545 3,054 0.75%
16 Nike 139,220,517 780 0.25%
17 Khloe Kardashian 133,981,605 3,904 1.27%
18 Barbie 131,619,669 6,121 1.73%
19 Miley Cyrus 126,866,516 864 0.98%
20 KATY PERRY 115,049,542 1,731 0.44%

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Rank global influencers and update ranking daily.

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Top 20 Most Followed Accounts on Instagram in 2021

As the most influential app, Instagram presents us a lot of compelling feeds every day. If you are an avid Instagram user, you must want to know who has the most followers on IG. Let's briefly introduce the top 20 Accounts with most followers on Instagram in 2020 to help you know them well.

1 Instagram

Instagram's own account was ranked first. Their content focuses on showing off the interesting or trendy posts from other Instagram users, such as creators, celebrities or artists who are creating appealing content on the platform. They also promote their own IGTV content. A Featured spot on the official Instagram can make anyone instant stardom.

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2 Cristiano Ronaldo

Footballer Cristiano Ronaldo is the most followed celebrity on Instagram. As Juventus forward and the captain for the national Portuguese team, Cristiano Ronaldo is one of the best footballers in the world. There are lots of photos of his family, playing football, and experiencing the good things in life in his account. He is the first person to reach 200 million followers on Instagram.

3 Ariana Grande

As a young but famous singer, songwriter and actress, Ariana Grande is the most followed female on Instagram. All her five of Grande's full-length albums have been certified Platinum or higher by the RIAA. She is one of the leading streaming pioneers in the world and has amassed over 50 billion streams on many platforms. She often shows her upcoming musical releases, performing or celebrities on Instagram.

4 Dwayne Johnson

Dwayne "The Rock" Johnson is an American wrestler and a famous Hollywood actor. He has had an illustrious career, becoming one of the highest-grossing stars from his days as a professional wrestler at WWE. There are many posts about filming, working out at the gym and his family on his Instagram.

5 Selena Gomez

Selena Gomez is a popular musician and actress. Besides, she was awarded the title of "goodwill Ambassador" UNICEF in 2018. She earned numerous awards throughout her career and was recognized as the Billboard Woman. She was the person with most Instagram followers at one time, before being surpassed by Cristiano Ronaldo. She communicates with followers on Instagram and posts selfies, herself at events, pictures of her friends.

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6 Kylie Jenner

Kylie Jenner is an American model and businesswoman. She is the owner and founder of cosmetic company Kylie Cosmetics. New York Post hailed her as the most powerful star in fashion in 2018. Kylie is an avid social media user and likes to share her beautiful photos on Instagram. She also posts photos of designer dresses, jewelry and her family on the platform.

7 Kim Kardashian West

Kim Kardashian is also an American model and businesswoman, who was famous as a friend and stylist of Paris Hilton. She was nominated in 100 most influential people in 2015, while Vogue described her as a pop culture phenomenon in 2016. Kim Kardashian is known for sharing everything about her life including her selfie, events she attends, and personal stuff with her fans on Instagram.

8 Leo Messi

Barcelona forward Leo Messi is the second athlete who cracks the top 20 persons with most followers. He is the captain of Spanish club Barcelona FC and the Argentinian national football team, and the six-time FIFA Best Men's Player award winner. Messi spends most of the time on Instagram posting shots of him playing, pictures of his family and life.

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9 Beyoncé

Beyoncé is also an American singer, performer and dancer. She’s sold over 160 million records making her one of the best-selling musicians of all time. Beyonce is also one of the individuals who have had a strong influence on music style and contributed to popular music. Her Instagram account is filled with shots from her performances, photoshoots with her fans and a few personal posts.

10 Neymar

Neymar is the third football player in the most following on Instagram. He is a Brazillian football player and plays as a forward for French club Paris Saint-Germain and the Brazil national team. As one of the best football players in the world, Neymar is popularly known for his dribbling, finishing, skill, speed, and ability to play with both feet. His Instagram account is full of pictures of playing football and his life.

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11 National Geographic

National Geographic is a nature magazine. The official National Geographic Instagram account was founded in 1888. The award-winning publication uses its digital platform to show world-class photography by its photographers. Sharing with stunning images and videos from the world, National Geographic has attracted more than one hundred million followers over the years.

12 Justin Bieber

Justin Bieber is one of the best pop stars in the world. He is a young singer from Canada. A gentle voice helped him to be the winner of the leading award-Grammy. His Instagram account is goofy which is filled with many funny pictures and videos, including cartoon versions of himself and prank of his friends.

13 Taylor Swift

Taylor Swift is one of the best world’s leading contemporary recording artists and an outstanding songwriter. She is one of 12 women in Time magazine's list of the 100 most influential people in the world who have appeared at least three times. Taylor shares some cryptic clues about new music, shots from her performances, along with some selfies and personal life in her Instagram account.

14 Kendall Jenne

Kendall Jenner is another model and most followed person on Instagram. She is a successful model of the new generation. She has done many cover photography for LOVE and international Vogue, walked for Victoria's secret, and acted as an ambassador for many brands. Her Instagram account contains selfies, pictures of her life and fashion work.

15 Jennifer Lopez

Jennifer Lopez is a popular American singer, dancer, and actress. She is 50 and an idol for many generations. JLo was the first Latin actress who earned over 1 million dollars for a film and established herself as the highest-paid Latin actress in Hollywood. You can view photos about her music promotion, behind-the-scenes and events she attends on her Instagram.

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16 Nicki Minaj

As a popular Trinidad and Tobago-born rapper, singer, and songwriter, Nicki Minaj is one of the top 20 person with most Instagram followers. Minaj has been described as one of the most influential female rap artists of all time. She received numerous accolades in her career, including six American music awards, six American music awards and so on. There are lots of pictures of her events and personal life on her Instagram.

17 Khloe Kardashian

Khloe Kardashian is a successful American businesswoman, socialite, and model. She is famous for the sensational reality show about the Kardashian family. The show made a real revolution in the media, so Khloe Kardashian instantly became popular a few years ago. She posts a lot of Instagram photos and videos about her activities, businesses and life.

18 Miley Cyrus

Miley Cyrus is an actress and singer. She is famous for playing the title character of Disney’s Hannah Montana. She acted in many films and became a successful singer when she was young. Cyrus has a very typical Instagram account with lots of selfies, as well as shots from photoshoots and attending events.

19 Nike

Nike is the only brand that breaks into the top 20 most following on Instagram. It is a major American marketer of athletic shoes, apparel, and sports equipment. Nike is a masterclass in running a successful social media account. There is a good mix of videos and photos to show their products and ambassadors in the Nike Instagram account.

20 Katy Perry

Katy Perry is one of the successful pop artists who rarely leaves the top positions of the world music charts. She has received various music awards, including four Guinness World Records, five American Music Awards, and thirteen Grammy Award nominations. Her Instagram account is mostly about the photos from her events and music videos, selfies, and general life updates.

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5 Ways to Be Most Followed Instagram Account

What can you learn from the most followed Instagram accounts to build a better following? In this list, most of the Instagram accounts with the most followers are celebrities. Surely, fame helps build up a following, but essentially it is the quality content consistently that keeps Instagrammers coming back for more. Whoever you are, you can learn from these persons with most Instagram followers to gain free Instagram followers for your own.

Personalize Your Instagram Profile

First of all, you should create an Instagram profile and optimize it for attracting eyes. You can change your Instagram username for SEO purposes. For example, Dwayne Johnson is well remembered as the rock, so his username is @therock.In the Bio field, you should include your contact information including email, phone number, address, etc. Another point to mention what you can offer for your audience. For example, you may share amazing products or promotions, give training courses, speak at an event, etc.

Use Popular Hashtags

When you put relevant and engaging hashtags on your posts, users who are looking for posts related to the hashtag can find your posts, so popular hashtags can make your posts discoverable for more users. You can always find trending hashtags on Instagram or you can also copy and paste Instagram hashtags from your competitors’ most popular posts, but don’t overuse them. Only choose the relevant hashtags that make sense in your post.

Write Deep Caption

Photos and videos are the key that makes users stop by, while the caption is usually the reason that users engage with your past and start to follow you. Therefore, you should pay attention to captions. You can ask a question and participate in the comments to increase engagement, use emoji to attract more attention, and test different caption length. Usually, long-form captions are more likely to make users resonate with you.

Publish Amazing Content Consistently

Undoubtedly, the quality of posts is the key to Instagram success, so you should learn how to shoot photos from a unique perspective and edit photos with special effects. Instagram itself provides some basic photos editing features, but you are most welcome to go advanced. Even though Instagram started with images, videos are more popular than ever and video posts are better for increasing engagement. You can post videos, host live videos, and publish video stories. Even if you are working very hard, it is not likely to get famous in one day, so it is essential to be constant on publishing content of high quality.

Communicate with Your Audience

To get a better idea of what you need to change for better performance is to communicate with your audience, the people who follow you. Learn more about them. For example, what they like or dislike, what time they are active, which is important to find the best time to post. The more you know about them, the better you know what you need to cover or change. That is why before making a change or proposal, you should think about how they approve it.

More Instagram Tips and Tutorials

Table of Contents
  • 1. Top 20 Most Followed Instagram Accounts Ranking - Update Daily
  • 2. Top 20 Most Followed Persons on Instagram in 2021
  • 3. The Best Way to Get Free IG Followers & Likes - Works Well
  • 4. 5 Ways to Be Most Followed Instagram Account